As Pendle is ramping up our asset-listing cadence significantly to take a step forward toward a more open listing process, the Pendle team will be unable to cater to all marketing amplification requests from community launched pools. This includes everything from dedicated tweet threads to simple retweets from Pendle-affiliated social accounts.

However, based on our learnings, there are several marketing materials / frameworks that our partners can utilize to kickstart their pool's success on Pendle.

Launch Announcement

We will notify our partners when the pool is whitelisted on the Pendle V2 UI, and you are free to publish your launch announcement to your community.

In the announcement content, include brief educational material on what the launch means for your audience. In general, Pendle provides more options for your yield-generating asset.

1. Users seeking increased exposure to the underlying floating yield (or points) can purchase YT.
2. Those looking for a safer yield option can opt for fixed yields (while forgoing all floating yield and points exposure, which is given to YT) by purchasing PT.
3. Those who simply want additional yield can provide liquidity to earn Pendle incentives and swap fees with no risk of impermanent loss when held to maturity.

Education Materials

Pendle Academy: https://pendle.gitbook.io/pendle-academy

Learn in App: https://app.pendle.finance/trade/education/learn

Any user interaction on Pendle (either buying YT, PT, or providing liquidity) will result in an increase in TVL for the underlying asset. You can opt to push adoption on one side, and demand on the other side should likely follow.

Note that users can enter into PT / YT / LP from any asset.

For example: users can use WBTC to purchase PT-sUSDe. Pendle will route the input asset into the desired position on Pendle.

YT Marketing

Highlighting YT yields can effectively encourage user participation in YT purchases. By providing detailed calculations on yields (and points) with various scenarios, you can make a compelling case for why YT is a good investment. YT purchases lead to an increase in implied APY, which in turn raises the fixed yield for new PT buyers, generating PT demand from another angle. This continuous YT vs PT demand flywheel ultimately increases your TVL.

However, be aware that if the YT payout is lower than its cost, marketing efforts may backfire and create backlash from your community. Including "Not Financial Advice" disclosures is crucial.

PT Marketing

Marketing PT's fixed yields as a safer yield option can effectively encourage user participation in your asset. PTs are redeemable for 1 unit of the base asset (see the app for specific redemption details). Strong demand for PTs decreases the implied APY, making YT "cheaper" and can generate YT demand from another angle. This continuous YT vs PT demand flywheel ultimately increases your TVL.